PUBLIC POLICY COMMUNICATION THROUGH SOCIAL MEDIA OF MITRAPHAP SUB-DISTRICT ADMINISTRATIVE ORGANIZATION AT MUAGLEK DISTRICT IN SARABURI PROVINCE

Abstract

Objectives of this research paper were: 1. To study the level of public policy communication through social media by the administrators of the Mittraphap Sub-district Administrative Organization, Muak Lek District, Saraburi Province. 2. To study the relationship between Buddhist communication and public policy communication through social media of the Mittraphap Sub-district Administrative Organization, Muak Lek District, Saraburi Province. 3. To Present the approaches to public policy communication through social media of the administrators of the Mittraphap Sub-district Administrative Organization, Muak Lek District, Saraburi Province, conducted by the mixed research methods. The quantitative research, data were collected with questionnaires from 367 samples. Data were analyzed by frequency, percentage, mean standard deviation and Pearson’s Correlation Coefficient. The qualitative research, data were collected by in-depth-interviewing 9 key informants and analyzed by descriptive interpretation and presented as an essay with a frequency distribution table to support quantitative data.

The results of the research were found that: 1. Public policy communication through social media of Administrastors of the Mittraphap Sub-district Administrative Organization, Muaklek District, Saraburi Province, by overall, was at a high level ( , = 4.27, S.D. = 0.62). 2. The relationship between Buddhist communication and public policy communication through social media of the Administrators of the Mitraphap Sub-District Administrative Organization. Muak Lek District, Saraburi Province was found to have positive correlations at a high level (R = .851**) 3. Guidelines for public policy communication through social media were found that receivers was an indicator that the receiver should have discretion in selecting useful information, a process of thinking, analysing, separating, and filtering information received from the sender before believing or using that information or telling other senders correctly and completely.