POLITICAL COMMUNICATION ACCORDING TO VACISUCARITA DHAMMA OF THE GOVERNOR OF BANGKOK BETWEEN 2565 – 2566 B.E.

Abstract

This research article aimed: 1. To examine the level of political communication, 2. To compare the political communication practices of the Bangkok Governor during the years 2022–2023, and 3. To propose guidelines to enhance political communication based on the principle of Right Speech (Vaci-sucarita). A mixed-methods approach was employed. The quantitative component involved collecting data through questionnaires from 399 residents in the Bang Kholaem District. The qualitative component included in-depth interviews with 9 key informants. Data were analyzed using content analysis and descriptive interpretation.

The research results were found that: 1. Political communication of the Governor of Bangkok during the period 2022 - 2023 was overall at a high level. 2. People with different ages, education, and incomes had opinions on the political communication of the Governor of Bangkok, by overall, at differently significant level at 0.05, therefore, the research hypothesis was accepted. As for the people who had genders and different careers did not have different opinions, by overall Therefore, the set research hypothesis was rejected. 3. Guidelines for political communication according to the honest speech of the Governor of Bangkok were as follows: 1. Principle of not telling lies; speaking the truth, being trustworthy with principles, acting as an example with principles of not saying harsh words, speaking politely, communicating politely to the public with principles of not talking nonsense. Good communication and evidence and the principle of not speaking slanderous words, praise political groups of politicians who acted well and acted rightly.