GOVERNMENT POLITICAL COMMUNICATION IN TIMES OF CRISIS

Abstract

This article aims to study and analyze the role of political communication by the Thai government particularly during crises Political communication is the process of exchanging, transmitting and disseminating information related to political activities among political organizations the media and the public to foster understanding cooperation and the relationship between the state and society It links political information opinions, and ideas to foster trust and cooperation which are fundamental to political security and stability During crises the role of political communication becomes increasingly important The government can integrate communication to manage the situation in five main areas 1. building positive political attitudes before a crisis to foster cooperation during an abnormal situation 2. responding to public interest with timely accurate and reliable information to prevent fake news 3. creating knowledge and understanding of crisis measures and situations as a tool for disseminating facts 4. providing opportunities for the public to play a political role and listen to sincere opinions to foster closeness between the state and the public and 5. consistent direct communication to the public to build trust and a positive image of leaders Such integration will enable the government to effectively manage crises and maintain the long-term stability of the political system.