BUDDHADHAMMA INTEGRATION FOR PROMOTES INNOVATION OPERATIONS OF THAILAND POST COMPANY LIMITED

Abstract

This research aimed to: 1. study the innovation operations of Thailand Post Company Limited, 2. study the factors affecting the innovation operations of Thailand Post Company Limited, and 3. propose the integration of Buddhadhamma principles to promote the innovation operations of Thailand Post Company Limited. This study employed a mixed-methods research design. In the quantitative research, data were collected from 324 personnel of Thailand Post Company Limited Headquarters, with the sample size determined by Taro Yamane formula. The research instrument was a questionnaire with a reliability coefficient of 0.991. Data were analyzed using descriptive and inferential statistics. For the qualitative research, 18 key informants were selected. Data were collected through structured interviews and analyzed by descriptive content analysis. The findings were further verified through focus group discussion.

The research findings revealed that: 1. the overall innovation operations of the company were at a high level. The aspect with the highest mean score was network building for innovation development, followed by innovation management system driving, resource support and personnel competency development together with innovation culture enhancement, business innovation creation, and innovation development in work processes, products, services, and new businesses. 2. The factors significantly affecting innovation operations at the 0.01 level included internal organizational management factors consisting of technology or machinery, capital, personnel, and work processes, as well as the Iddhipada IV principles, especially Chanda, Viriya, and Vimamsa, which played important roles in enhancing motivation, creativity, and innovative thinking among personnel, and 3. The integration of the Iddhipada IV principles with modern management approaches contributed significantly to the effectiveness of innovation operations within the organization. This integration supported the development of innovation management systems, the creation of new products and services, collaborative network building, and the continuous development of personnel potential, leading to organizational strength and long-term sustainability.