INNOVATIVE COMMUNICATION APPROACHES OF CONTEMPORARY BUDDHIST LECTURERS

Abstract

This article investigates the creative communication model of contemporary Buddhist monk trainers (Phra Witthayakorn). The study explores the perspectives of Buddhist monk trainers and lay facilitators on creative communication and synthesizes knowledge to develop communication approaches appropriate for contemporary society. Data were collected through in-depth interviews with 11 key informants, comprising experienced Buddhist monk trainers and lay facilitators engaged in Buddhist propagation. The data were analyzed using content analysis and inductive synthesis. The findings reveal that the creative communication of contemporary Buddhist monk trainers is an integration of Buddhist principles with communication theories and modern learning management. This approach emphasizes learner-centered communication and active participation. The role of Buddhist monk trainers has shifted from being knowledge transmitters to learning process designers who create meaningful experiences and inspire learners. The effective communication model consists of five key components: 1. storytelling, 2. participatory communication through activities, games, questioning, and reflective learning, 3. the use of creative language appropriate to the audience, 4. the application of digital media and technology to enhance learning effectiveness, and 5. psychological communication to inspire positive attitudes and behavioral change. The new body of knowledge generated from this study is the Creative Communication Model for Contemporary Buddhist Monk Trainers, which integrates Buddhist teachings, participatory communication, storytelling, digital media, and psychological communication to promote learners' knowledge, attitudes, and behaviors. This model provides a significant framework for enhancing the competencies of Buddhist monk trainers and improving Buddhist propagation in ways that are effective, sustainable, and responsive to the needs of the digital era.