GUIDELINES FOR IMPROVING CUSTOMER SATISFACTION IN THE ONE STOP SERVICE CENTER, GRADUATE SCHOOL, BANSAMDEJCHAOPHRAYA UNIVERSITY, TO STEP INTO INTERNATIONALIZATION

Abstract

This research aims to study satisfaction levels, compare them based on individual factors, and suggest ways to improve the satisfaction of users of a single-point service center. The study involved a population of 181 service users. The research utilized a questionnaire with a reliability coefficient of 0.982. Statistical methods employed in the study included frequency distribution, mean, percentage, standard deviation, t-test, and F-test.

The research findings revealed the following: 1. Overall, service users reported a high level of satisfaction. 2. Service users of different genders, ages, and marital statuses did not show significant differences in satisfaction levels. However, service users with different educational backgrounds had statistically significant differences in their satisfaction levels at a significance level of 0.05. 3. Recommendations for improvement include: 1. Staff should provide accurate and prompt service. 2. Staff should provide consistent service and not discriminate. They should be able to answer questions, offer accurate guidance, dress professionally, and maintain appropriate behavior. 3. Enhance communication through materials such as documents, and brochures, and provide information retrieval points. 4. Install suggestion boxes or other feedback channels for user convenience.