Development of Communication Models to Strengthen Smartphone Technology Skills Among the Elderly of Bang Yai Town Municipality, Nonthaburi Province

Abstract

The objectives of this research were 1) to explore the problems and needs for the development of smartphone skills; 2) to develop prototype communication materials; and 3) to disseminate the communication model to enhance digital skills among the elderly in Bang Yai Municipality, Nonthaburi Province. The study was carried out by means of mixed methods research, and the sample group consisted of 40 elderly individuals. The research tools included questionnaires, interviews, and the prototype communication materials (manuals and video clips), which were all approved for validity through IOC verification and triangulation. According to the research findings, it was found that: 1) The three most common technical problems experienced by the elderly users were the transfer of data from an old device to a new one, the registration for and logging into email accounts, and the initial setup of smartphone menus. 2) The prototype communication materials required large texts and images, while the vertical videos needed bright colors with slow, step-by-step voiceovers. 3) The communication model preferred by the elderly was the large group training session, in which instructors conducted demonstrations and assisted with practice. The elderly also required instructional materials and detailed consultations, where they were able to ask questions repeatedly until they understood. Accordingly, it can be concluded that effective communication requires participation and age-friendly media. In addition, the researcher has discovered a new conceptual framework, “understandable-accessible-compatible,” which is believed not only to help older people learn about technologies naturally but also to reduce the digital divide at the community level in a sustainable manner.