Performance Efficiency of Municipality Staff According to Alcoholic Control Act B.E.2551 from Distributors’ Perspectives in Thung Song Municipality, Nakhon Si Thammarat

Main Article Content

Rasamee Sriboon
Damrong Yotharak
Sudarat Sudsomboon
Kanoknat Timglub
Saithong Samerpark
Phongphan Rattanamusik


This research employed a mixed-method design which aimed to examine roles of municipality staff, procedures, problems and suggestions relevant to promotion of local alcohol control and their performance efficiency in compliance with Alcohol Control Act B.E. 2551 as perceived by distributors in Thung Song Municipality. Qualitative data were obtained through in-depth interviews with 10 municipality officers who were in charge of alcohol control and 10 local distributors. Quantitative data were collected from 120 distributors. Statistical analyses of percentages, mean, standard deviation, one-way ANOVA, Least Significant Difference (LSD) and f-test were conducted. Results revealed that (1) the roles of staff in controlling the alcohol were not practical. (2) Notify that ask for cooperation from all department of district officer, (3) distributors are not aware of law related to alcohol as they lack educational support. And (4) their performance efficiency was rated as “good”. One-way ANOVA analysis revealed that age and educational background affected differences in their perceptions of the staff performance at .05 level of statistical significance.



Download data is not yet available.

Article Details

How to Cite
Sriboon, R. . ., Yotharak, D. . ., Sudsomboon, S. . ., Timglub, K. ., Samerpark, S., & Rattanamusik, P. (2018). Performance Efficiency of Municipality Staff According to Alcoholic Control Act B.E.2551 from Distributors’ Perspectives in Thung Song Municipality, Nakhon Si Thammarat. JOURNAL OF SOUTHERN TECHNOLOGY, 11(2), 43–50. Retrieved from
Research Manuscript


Eem-Moy, P. (2010). First Alcoholic Drinks, Binge Drinking and Alcohol–Related Consequences Among Youth in Mueang District Uttaradit Province (Research Report). Alcohol Problem Research Center. [in Thai]

Government Gazette. (2009). Alcoholic Control Act B.E.2551. Part 125 (pp. 43-49). [in Thai]

Hirunto, U. (1976). Applied Sociology. Bangkok: Odeon Store. [in Thai]

Kumpommarad, P. (2011). Alcoholic Drinks Control Policy Tools: Consumer Motivating and Controlling Measures. M.A. Thesis (Public Administration). Mahidol University. [in Thai]

Ministry of Public Health. (2015). Health topics. Health Matters Thursday, 8(11), 1.15

Nakju, P. (2012). Alcohol Consumption Behavior of Chiang Mai University Students (Research Report). Faculty of Economics, Chiang Mai University. [in Thai]

National Statistical Office. (2014). A Survey of Smoking and Drinking Behavior Among People. 2014. Ministry of Social Development and Human Security. [in Thai]

Parinyokoon, J (2001). Strategic management issues to drive the alcohol control act BE 2551. Journal of Public Relations and Advertising, 5(1), 143-158. [in Thai]

Pompurn, C. (2011). The Process of Enforcing the Policy on the Enforcement of the Alcohol Control Act Phitsanulok Province. Regional Conference 1st Time. [in Thai]

Pueon, D. (2011). Perception of Compliance with the Alcohol Control Act B.E. 2551 by Vendors in Khunhan District, Sisaket Province. M. S. Thesis (Health Consumer Protection and Health Management), Khon Kaen University. [in Thai]

Rodsuwan, W. (2012). Enforcement Result of the Alcoholic Drinks Control Act B.E. 2551 in Pai Municipality, Mae Hong Son Province (Research Report), Chiang Mai University. [in Thai]

Surawuttanaboon, Ch. (2001). Teaching System Design. Bangkok: Department of Educational Technology Faculty of Education. Kasetsart University. [in Thai]

Suwanarit, W. (2006). Thai Life Style. 3rd ed. Bangkok: Odeon Store. [in Thai]

Tampanta, S. (1997). Human Society. 1st ed. Bangkok: D.D. Book Store. [in Thai]

Thung Song Municipality. (2016). Reference Database. Retrieved July 1, 2016, from htpp: // www. [in Thai]

Tienthong, R. (2013). Acknowledging and Operational Results of Thasud Sub-District Administration office Mueang district, Chiang Rai Province Regarding the Corporate Governance of Alcohol Selling Around Educational Center According to the Alcohol Control Act B.E.2551. M.A. Thesis (Public Administration), Mea Fah Luang University. [in Thai]

Wongvatanakul, V., Chaisong, S., & Thamrangsri, T. (2010). Density of Alcohol Distribution Points and Consumption and Impacts of Thailand (Research Report). Alcohol Problem Research Center. [in Thai]

Yamane, T. (1973). Statistics: An Introductory Analysis. New York: Harper & Row.