Relationship between Corporate Social Responsibility and Earning Quality of Hotels Business in Songkhla Province

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วีระวรรณ ศิริพงษ์
ณัฏฐณิชา คล้ายแก้ว
ตติยา แซ่เจีย
ปิยรัตน์ ไชยถาวร
สุดารัตน์ บุตรจริยะ
มัทนชัย สุทธิพันธุ์

Abstract

           Objectives of this study are (1) to investigate the level of corporate social responsibility hotel business in Songkhla Province, and (2) to test the relationship between corporate social responsibility and earning quality of hotel in Songkhla Province. 100 hotels in Songkhla Province are used to be the sample. Mail questionnaire is used to collect the data. Descriptive analysis and multiple regressions are used to analyze the data. As the results, the most common of corporate social responsibility is in customer topic the highest level, while the other topics of corporate social responsibility are in the high level. Moreover, there is a positive significant relationship between customer, environment, business ethics, and earning quality.

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How to Cite
ศิริพงษ์ว., คล้ายแก้วณ., แซ่เจียต., ไชยถาวรป., บุตรจริยะส., & สุทธิพันธุ์ม. (2019). Relationship between Corporate Social Responsibility and Earning Quality of Hotels Business in Songkhla Province. JOURNAL OF SOUTHERN TECHNOLOGY, 12(1), 129-137. Retrieved from https://so04.tci-thaijo.org/index.php/journal_sct/article/view/104464
Section
Research Manuscript

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