Antecedents of Dynamic Service Innovation Strategy: Empirical Evidence of Hotel Businesses in Thailand
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Published:
May 4, 2019
Keywords:
Dynamic Service Innovation Strategy Business Experience Competitive Learning Organizational Resource Environmental Complementarity
Main Article Content
Abstract
This study aims to investigate both internal and external factors influencing the dynamic service innovation strategy. The data were obtained from survey that investigated 1,200 marketing directors or marketing executives of hotel businesses in Thailand. For the statistics used in analyzing data, multiple regression analysis was employed for the hypothesis testing. The results found that business experience, competitive learning, organizational resource, and environmental complementarity have significant influences on outcomes. In addition, conclusion and future research will be discussed. Both theoretical and managerial contributions support are clearly provided.
Article Details
How to Cite
Pimpan, S., Jhundra-indra, P., & Raksong, S. (2019). Antecedents of Dynamic Service Innovation Strategy: Empirical Evidence of Hotel Businesses in Thailand. JOURNAL OF SOUTHERN TECHNOLOGY, 12(1), 206–216. Retrieved from https://so04.tci-thaijo.org/index.php/journal_sct/article/view/115765
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International Journal of Logistics Management, 22(1), 26-51.
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Hipp, C., & Grupp, H. (2005). Innovation in the service sector: the demand for service-specific innovation measurement
concepts and typologies. Research Policy, 34(4), 517–535.
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Success and Recovery Experience. Organization Science, 20(6), 958-978.
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18(2), 129–142.
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Strategic Management, 11(2), 1-25.
Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York: John Wiley.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-Creation experiences: The next practice in value creation. Journal of
Interactive Marketing, 18(3), 5-14.
Roberts, P.W., & McEvily, S. (2005). Product-Line expansion and resource cannibalization. Journal of Economic
Behavior & Organization, 57, 49-70.
Santamaría, L., Nieto, M. J., & Miles, I. (2012). Service innovation in manufacturing firms: Evidence from Spain.
Technovation, 32(2), 144-155.
Santos-ViJande, M.L., Sanzo-Pérez, M.J.,Àlvarez-González, L.I., & VázquezCasielles R. (2005). Organizational
learning and market orientation: interface and effects on performance. Industrial Marketing Management,
43, 187-202.
Trainor, T .E., Brazil, D. M., & Lindberg, T. (2008). Building knowledge from organizational experience: approaches
and learned from US army base camp workshops. Engineering Management Journal, 20(2), 37-45.
Teirlinck, P., & Spithoven, A. (2013). Formal R&D management and strategic decision making in small firms in
knowledge-intensive business services. R & D Management, 43(1), 37-51.
Venkatraman, N., & Camillus, J. C. (1984). Exploring the concept of "Fit" in strategic management. Academy of
Management Review, 9(3), 513-525.
Vos, A. H. (2010). Service Innovation: Managing Innovation from Idea Generation to Innovative Offer. M.B.A. Thesis,
University of Twente, 1-9.
Wiley & Sons.
Aragón-Correa, J. A., García-Morales, V. J., & Cordón-Pozo, E. (2007). Leadership and organizational learning's role on
innovation and performance: Lessons from Spain. Industrial marketing management, 36(3), 349-359.
Armstrong, J. S. and Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing
Research, 14(3), 396-402.
Arora, A., Arunachalam, V. S., Asundi, J., & Fernandes. R. (2001). The Indian software services industry. Research
Policy, 30(8), 1267-1287.
Atuahene-Gima, K. and Murray J. (2004). Antecedents and outcomes of marketing strategy comprehensiveness.
Journal of Marketing, 68(4), 33-46.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal Management, 17, 99 – 120.
Boyd, B. K., & Fulk, J. (1996). Executive scanning and perceived uncertainty: a multidimensional model. Journal of
Management, 22(1), 1-21.
Cho, K. R., & Padmanabhan, P. (2005). Revisiting the role of cultural distance in MNC’s foreign ownership mode
choice: The moderating effect of experience attributes. International Business Review, 14(3), 307– 324.
Chow, I. H. S., Lo, T. W. C., Sha, Z., & Hong, J. (2006). The impact of developmental experience, empowerment,
and organizational support on catering service staff performance. International Journal of Hospitality
Management, 25(3), 478-495.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16,297–334.
Daugherty, P. J., Chen, H., & Ferrin, B. G. (2011). Organizational structure and logistics service innovation. The
International Journal of Logistics Management, 22(1), 26-51.
Drazin, R., & Van de Ven, A. (1985). Alternative forms of fit in contingent theory. Administrative Science Quality, 30,
514-539.
Eisenhardt, K.M., & Bhatia, M.M. (2000). Organizational complexity and computation. In Companion to
Organizations, Baum JAC (ed.).Blackwell: Oxford, UK.
Espedal, B. (2006). Do organizational routines change as experience changes?. The Journal of Applied Behavioral
Science, 42(4), 468-490.
Fiol, C., & Lyles, M. (1985). Organizational Learning. Academic Management.
Fuller, J. (2010). Refining virtual co-creation from a consumer perspective. California Management Review,
98, 122–130.
Goldstein, S.M., Johnston, R., Duffy, J., & Rao, J. (2002). The service concept: the missing link in service design
research?, Journal of Operations Management, 20, 121–134.
Griffith, D. A., Stephanie, N., & Qimei, C. (2006). The performance implications of entrepreneurial proclivity: a
dynamic capabilities approach. Journal of Retailing, 82(1), 51-62.
Hertog, P., Aa, W., Jong, M.W. (2010). Capabilities for managing service innovation: towards a conceptual framework.
Journal of Service Management, 21(4), 490-514.
Hills, S. B., & Sarin, S. (2003). From market driven to market driving: An alternate paradigm for marketing in high
technology industries. Journal of Marketing Theory and Practice, 11(3), 13-25.
Hipp, C., & Grupp, H. (2005). Innovation in the service sector: the demand for service-specific innovation measurement
concepts and typologies. Research Policy, 34(4), 517–535.
Jaworski, B., Kohli, A. K., & Sahay, A. (2000). Market Driven Versus Driving Markets. Academy of Marketing Science,
28(1), 45-54.
Kale, P., & Singh, H. (2007). Building firm capabilities through learning: the role of the alliance learning process in
alliance capability and firm-level alliance success. Strategic Management Journal, 28, 981–1000.
Kim, J.-Y., Kim, J.-Y., & Miner, A.S. (2009). Organizational Learning Extreme Performance Experience: The Impact of
Success and Recovery Experience. Organization Science, 20(6), 958-978.
Kumar, N., Scheer, L., & Kotler, P. (2000). From market driven to market driving. European Management Journal,
18(2), 129–142.
Lawless, M. W., & Fisher, R. (1990). Sources of durable competitive advantage in new products. Journal of Product
Innovation Management, 7, 35-44.
Leiponen, A. (2012). The benefits of R & D and breadth in innovation strategies: a comparison of Finnish service and
manufacturing firms. Industrial and Corporate Change, 21(5), 1255-128.
Neter, J., Wasserman, W., & Kutner, M. (1985). Applied Linear Statistical Models. Homewood, Illinois: Irwin.
Nicolau, Juan L. (2005). Valuing the business environment on daily basis. European Journal of Operational Research,
164, 217-224.
Nunnally, J. C., & Bernstein, I. H. (1994). Validity. psychometric theory, 99-132.
Pansuppawatt, P., & Ussahawanitchakit, P. (2011). Strategic organizational creativity of medical and cosmetic
businesses in Thailand: An empirical investigation of the antecedents and consequences. International Journal of
Strategic Management, 11(2), 1-25.
Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York: John Wiley.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-Creation experiences: The next practice in value creation. Journal of
Interactive Marketing, 18(3), 5-14.
Roberts, P.W., & McEvily, S. (2005). Product-Line expansion and resource cannibalization. Journal of Economic
Behavior & Organization, 57, 49-70.
Santamaría, L., Nieto, M. J., & Miles, I. (2012). Service innovation in manufacturing firms: Evidence from Spain.
Technovation, 32(2), 144-155.
Santos-ViJande, M.L., Sanzo-Pérez, M.J.,Àlvarez-González, L.I., & VázquezCasielles R. (2005). Organizational
learning and market orientation: interface and effects on performance. Industrial Marketing Management,
43, 187-202.
Trainor, T .E., Brazil, D. M., & Lindberg, T. (2008). Building knowledge from organizational experience: approaches
and learned from US army base camp workshops. Engineering Management Journal, 20(2), 37-45.
Teirlinck, P., & Spithoven, A. (2013). Formal R&D management and strategic decision making in small firms in
knowledge-intensive business services. R & D Management, 43(1), 37-51.
Venkatraman, N., & Camillus, J. C. (1984). Exploring the concept of "Fit" in strategic management. Academy of
Management Review, 9(3), 513-525.
Vos, A. H. (2010). Service Innovation: Managing Innovation from Idea Generation to Innovative Offer. M.B.A. Thesis,
University of Twente, 1-9.