Factors Affecting Homestay Selection and Ranking with Adjusted SVNSs and TOPSIS-Based Multiple Decision Making Criteria of Tourists in the Andaman Tourism Development Area

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Published: May 14, 2020
Keywords:
Homestays Multiple Decision-Making Criteria Andaman Tourism Development Area Adjusted SVNSs and TOPSIS

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Chaiya Noinart
Research Methodology & Cognitive Science, Burapha University
https://orcid.org/0000-0003-0411-0445
Parinya Ruengtip
Research Methodology & Cognitive Science, Burapha University
Khanchit Chuarkham
Faculty of Commerce and Management, Prince of Songkla University, Trang Campus

Abstract

          This research aimed to 1) compare factors that affect tourists’ selection of homestay in the Andaman tourism development area and 2) rank homestay selection with adjusted SVNSs and TOPSIS-based multiple decision-making criteria. A questionnaire was used for gathering data from 400 respondents selected using a stratified random sampling. The statistical data analysis comprised mean, standard deviation, t-test, and one-way ANOVA. The study results showed that age and frequency differences in homestay service selection in the Andaman tourism development area had a significantly different effect on homestay selection at the level of .05. According to homestay selection ranking with adjusted SVNSs and TOPSIS-based multiple decision-making criteria, the first ranked homestay was found to be Koh Libong Community's Tourism for Conservation Club in Trang Province.

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How to Cite
Noinart, C. ., Ruengtip, P. ., & Chuarkham, K. . (2020). Factors Affecting Homestay Selection and Ranking with Adjusted SVNSs and TOPSIS-Based Multiple Decision Making Criteria of Tourists in the Andaman Tourism Development Area . JOURNAL OF SOUTHERN TECHNOLOGY, 13(1), 16–23. Retrieved from https://so04.tci-thaijo.org/index.php/journal_sct/article/view/194299
Issue
Vol. 13 No. 1 (2020): January-June 2020
Section
Research Manuscript

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