The Development Digital Media for Anti-corruption in Thailand

Main Article Content

Jariyar Kerdkraikaew
Jularad Donggan
Alatee Maeloh
Nofatihah Che-Ouma


         Corruption is a major problem today in many countries around the world. This research aimed to develop digital media against anti-corruption in Thailand, evaluate its quality and viewers’ satisfaction of the media. The samples of this study were 5 experts in media contents development and 70 media viewers who were selected through convenience sampling. Adobe Flash Professional CS6 and Sony Vegas Pro 16 were used as tools to develop the media. Two questionnaires were used in the study: one was to elicit information on quality of the digital media; the other was on the viewers’ satisfaction of viewing them. The statistics in data analysis included mean, standard deviation and percentage. New digital media against anti-corruption in Thailand developed as a result of this study consists of 3 parts. These include problems of corruption, impacts of corruption and anti-corruption in the country. This study also found that the quality of the digital was rated at highest level with an average of 4.23. However, the viewers rated their satisfaction at a high level with an average of 4.01. Findings of this study can provide insights for future development of digital media which can be more creative and beneficial to the society.


Download data is not yet available.

Article Details

How to Cite
Kerdkraikaew, J. ., Donggan, J. ., Maeloh, A. ., & Che-Ouma, N. . (2021). The Development Digital Media for Anti-corruption in Thailand. JOURNAL OF SOUTHERN TECHNOLOGY, 14(1), 64–74. Retrieved from
Research Manuscript


Battistini, M. (2013). Harold Lass well, the "Problem of World Order," and the Historic Mission of the American Middle Class. Italy: University of Bologna.

Booncharoensuk, P., Kesaprakorn, P., & Naigowit, T. (2017). The roles of media exposure, awareness, and attitude on anticorruption network participation in Bangkok Metropolitan. University of the Thai Chamber of Commerce Journal, Humanities and Social Sciences, 37(4), 110-128. [in Thai]

Chiengkul, W. (2008). Guidelines for Solving Corruption Problems in the View and Recommendations of the World Bank. Retrieved January 26, 2019, from https://witayakornclub.word 2008 /04/15/แนวทางการแก้ไขปัญหาการ/. [in Thai]

Chokworakul, S., Chairat, W., & Chokworakul, K. (2018). Guideline values against all forms of corruption to the youth in Nakhon Ratchasima Province. Journal of Local Governance and Innovation, 2(3), 15-24. [in Thai]

Dewdney, A., & Ride, P. (2006). The New Media Handbook. London: Routledge.

Jeeratiannat, K. (1996). Corporate Corruption and Business Crime. Bangkok. [in Thai]

Manu, P. (2016). Digital Media. Retrieved January 26, 2019, from sux-dicithal. [in Thai]

Mapreeda, A., & Kesapradit, B. (2019). Policy corruption: a case study of the national energy management in solar farm project. Journal of Rangsit Graduate Studies in Business and Social Sciences, 5(1), 197-213. [in Thai]

McLuhan, M. (1964). Understanding Media: The Extensions of Man. New York: McGraw-Hill.

NACC. (2015). Anti-Corruption. Bangkok: National Anti-Corruption Commission. [in Thai]

Panyaporn, P. (2012). New Media. Retrieved January 26, 2019, from http://photsanan. Blogspot. com/2012/03/new-media. html. [in Thai]

Piumsomboon, P. (2001). Corruption. Retrieved January 26, 2019, from http:// www2. fpo. Article/Article42.htm. [in Thai]

Saitong, P. (2014). Infographic animation design for instruction. AJNU Art and Architecture Journal Naresuan University, 5(2), 119-135. [in Thai]

Sukumalpong, J. (2013). The Trend of Corruption in Thailand. Bangkok: The Secretariat of the House of Representatives. [in Thai]

Tesana, J. (2017). Infographics. Retrieved January 26, 2019, from http://www.thinkttt.Comw pcontent/ uploads/2014/04/how_to_info-graphics-2.pdf. [in Thai]

Transparency International. (2018). Corruption Perceptions Index: CPI. Retrieved January 25, 2019, from http://www.anticorruption. [in Thai]

Tsang, M., Ho, S., & Liang, T. (2014). Consumer attitudes toward mobile advertising: an empirical study. International Journal of Electronic Commerce, 8(3), 65–78.

Uslaner, E. (2013). Trust and corruption revisited: how and why trust and corruption shape each other. Quality & Quantity International Journal of Methodology. Springer, 47(6), 3603-3608.

Vanichbuncha, K. (2003). Statistical analysis: statistics for management and research. The Accounting Review, 66, 643-655. [in Thai]

Wertime, K., & Fenwick, I. (2008). DigiMarketing: The Essential Guide to New Media & Digital Marketing. Singapore: John Wiley & Sons (Asia).