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This research focuses on community tourism management to increase household incomes due to economic recession. It uses an innovative dam as its local wisdom and community participation in managing creative tourism to meet tourist demands. Its objective is to develop the local potentials in managing creative tourism along with learning about an innovative dam of Tambon Kaophu community, Amphur Sri Bunphot, Pattalung Province. This is participatory action research (PAR) which consisted of 80 main participants who were community leaders, people in the area Local administrative organization, village headman, village headman, network of upstream people of Khao Pu-Khao Ya National Park and all related sectors. The data were collected by the semi-structured questionnaire through in-depth interviews, small group meetings and participatory and non-participatory observations. The interview data were analyzed and summarized through content analysis. The suggested guidelines for developing community potentials are as follows: 1) creating significant values for participation in community tourism management; 2) developing skills for transferring knowledge about innovative dam from community knowledge to tourists and skills in doing activities with tourists; 3) developing facilities to meet tourists’ needs; 4) improving tourism’ landscape and promoting eco-tourism in conjunction with creative tourism management; and 5) promoting small-scale entrepreneurship in the community to increase household incomes, along with providing community tourism services. It was also found that the creative tourism management through the innovative dam has been well accepted by tourists within the community and those that are in neighboring areas. This will encourage tourists to come and travel throughout the year. The community also takes pride in the community’s innovation which helps create sustainability for the community in the long run.
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