Communication of Female Political Leaders

Main Article Content

Huwaidiyah Pitsuwan Useng
Wittayatorn Tokaew
Karn Boonsiri

Abstract

Communication is important to maintain life and society especially the one for political purposes because it is crucial for modern political leaders. This is because communication of political leaders can lead to winning in elections and eventually to forming a governing body. Communication of female leaders differ from that of their male counterparts. In this article, the author is interested in presenting the importance of communication among female political leaders. Today, women get involved in politics and play important roles as political leaders at all levels from local, to national, and to the global level. They may have similar or different communication skills, techniques, and communicative strategies. Results reveal that today, women get involved in politics and play important roles as political leaders at all levels from local community, to national, and to the global level more than the past. These roles include presidents, vice-presidents, prime ministers, and other important positions. As for Thailand, the highest political position that ladies play is prime minister followed by other positions at local and national levels. Verbal and non-verbal language is expressed through good manners such as being gentle, beautiful and having pleasant voice in speech via both traditional and modern media. However, their messages carry sincere and powerful connotations which help promote their success in political activiti

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How to Cite
Pitsuwan Useng, H. ., Tokaew, W. ., & Boonsiri, K. . (2022). Communication of Female Political Leaders. JOURNAL OF SOUTHERN TECHNOLOGY, 15(2), 112–122. Retrieved from https://so04.tci-thaijo.org/index.php/journal_sct/article/view/252180
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Academic Manuscript

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