Exercise Mythology and the Strategy of “Sports Make People, People Make the Nation”: An Analytical Review for Development Administration
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Abstract
The use of fitness symbols embedded in physical exercises is a communication process which is called myth to create contemporary cultural values. This is important for strategic management in sports development. This research aims to study the phenomenology of exercise in its cultural meaning according to myth theory, analyze the myths of exercise in relation to the national sports strategy of ‘sports make people, people make the nation’ for development administration based on the structuralist approach linked to the phenomenological approach of Roland Barthes and Edmund Husserl, and synthesize and offer critical perspectives on exercise and development administration strategies. This study used documentary research, primary and secondary data were collected and then content analysis was conducted. Findings reveal that exercise for urban people, which is often equated with fitness, is a myth with negative cultural connotations. It may emphasize material aspects over health. The national sports strategy for human development might be merely a rhetoric for managing the quality of life for people who are in good shape but not necessarily healthy. The consumption of meanings that do not align with original values has become an antithesis discussed as a social problem. This may distort the real knowledge and truth, turning them into foreign elements that interfere with people's way of life and fail to achieve the goals of the national sports strategy for human development under the maxim ‘sports make people, people make the nation.’ It is recommended that knowledge of health science and exercise be managed in fitness centres, creation of ethics in a fitness - centre business, and related agencies. These should be based on researched health-care behaviours, including appropriate exercise patterns, control of propaganda, establishing correct exercise values and promotion of the knowledge of nutrition.
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