Marketing Strategies of Brand Agricultural Products for Communities in Phetchabun Province

Abstract

The objective of this research is to create marketing strategies of agricultural products for communities in Phetchabun Province. This research project focuses on Mix research in Phetchabun province. The results of the data analysis of a sample of 400 people. Entrepreneurs (farmers) in Phetchabun province are divided into Step 1, Specific Sampling, Step 2, Quota Sampling, Step 3, and Convenient Sampling. Is a mixed research In order to find a marketing strategy for agricultural products. The strategy of the research are product strategy, packaging strategy and publish relation strategy for develop the product. Then, To consider that is the product must develop in many way such as shelf life, re-packaging for the right target, to product feature for unique product. And A communication to the right consumer should be positive thinking. So, Importance of brand Target of consumers positioning, personality, brand image and integrated marketing In the level of developed and able to develop agricultural products to be in the provincial communities more efficiently and develop products for quality to meet the needs of consumers