FACTORS AFFECTING THE LEARNING ACHIEVEMENT OF BUSINESS FINANCE SUBJECT FOR STUDENTS IN FACULTY OF BUSINESS ADMINISTRATION AND INFORMATION TECHNOLOGY, RAJAMANGALA UNIVERSITY OF TECHNOLOGY SUVARNABHUMI, SUPHANBURI CAMPUS

Abstract

The purpose of  this research  were to study 1) the level of factors affecting the learning achievement and 2) the factors that affected learning achievement of business finance subject for students in faculty of business administration and information technology, Rajamangala university of technology Suvarnabhumi, Suphanburi campus. The samples were 98 students who registered business finance subject using cluster random sampling. The instrument used in this study was the rating scale questionnaire 5 levels. The statistics used for data analysis were frequency, percentage, mean, standard deviation and stepwise multiple regression analysis. The research results found that; 1) the factors affecting the learning achievement of business finance subject. Overall, was at a high level. In descending order, students' characteristics and behaviors at the highest level and followed were students' characteristics and behaviors and Instructional media and environment respectively. 2) The factors affecting the learning achievement of business finance subject was students' characteristics and behaviors at statistical significance at the 0.05 level.