MARKETING MIX AFFECTING BUYING BEHAVIOR OF EMPLOYEE AT MINISTRY OF PUBLIC HEALTH ON FRIDAY FREE MARKET

Abstract

The objectives of this study were to 1) study the marketing mix factors affecting the purchase of staff of the Office of the Permanent Secretary for Health 2) And to present the marketing mix factors affecting the purchasing decision of the officers of the Office of the Permanent Secretary. The sample group used in this study is 400 officers of the Office of the Permanent Secretary of the Ministry of Public Health. Select the bore sampling method. The statistics used for data analysis were percentage, mean, standard deviation, and hypothesis testing using t-test, F-test. The research results can be summarized as follows. Marketing mix factors affecting purchasing behaviour of officials of the Office of the Permanent Secretary for Health. With the products in the Friday market Of the Office of the Permanent Secretary, considering from 7 sub-factors in all 31 factors, found that the independent factors with an average of the top three opinions are product factors In terms of food, it is clean, with an average of 4.21 agreeing, followed by environmental factors. In terms of the flea market, there are clear allocation of product sales zones. And the flea market has an orderly layout of products Easy to select products. The average value is 4.03 Very agreed and the distribution channel factor Regarding the convenience of finding products, the average of 4.00 agreed very much respectively.