Marketing Mix Factors Affecting People Deciding and Use Mobile Banking Application Service in Nakhon Sawan Municipality

Abstract

Objectives of this article are: 1). To study the factors of marketing mix and the decision to use Mobile Banking Application service.2). To study additional suggestions about factors in marketing mix and the decision to use the Mobile Banking Application of the people in Nakhon Sawan Municipality. Which is a survey research The methodology of questionnaire The data were collected manually by using a questionnaire on a sample of 400 people. Analyzed by Mean, Standard Deviation. The results of the study of factors of marketing mix and the decision to use the Mobile Banking Application of the people in the municipality It was found that the product could satisfy a financial transaction. No charge when using the service. Use it anywhere and anytime there is an internet connection. There is complete information about the use of the service. It saves time when contacting the bank. Along with automatically collecting evidence after using the service It is safe to use as it has a code to verify your identity before making any financial transactions. Make service users more satisfied with the Mobile Banking Application security system. And recommendations found that the factors affecting the decision to use are due to convenience. Fast service Have confidence in safety And should add more channels to use the various services about payment for various products To meet the policy of reducing the use of cash as much as possible Give privileges to incentivize people to use the service more.