Guidelines for adding value to trade strategy knowledge by AR system to promote the concept of urban development towards SMART CITY

Abstract

This research aimed to increase the value of OTOP villages and tourism. The application of AR (Augmented Reality) to present product information and mobile travel and study the satisfaction of using virtual reality technology to present information of products and travel on mobile. The development steps are as follows: 1) Create an E-Book 2) Create a hands-on application. To create interest and to promote the mobile virtual world experience of OTOP Village and tourism. The sample group was Pang Ha Village, Koh Chang Sub-district, Mae Sai District, and Chiang Rai Province. Number of respondents from the use of electronic magazines (E-Book) and hand-held applications of 400 users. The application form this study called PANGHA 360 .It is an application on the Android operating system to bring to the marker to view the information of products and Mobile travel in the form of virtual technology. There are 5 markers in total and are displayed in 3 virtual technology formats: image format, video format. And found that the satisfaction of using virtual reality technology to present information of products and travel on mobile. At a good level (x ̅ = 4.06, S.D = 0.79), where the respondents were most satisfied with the media overview (x ̅ = 4.14, S.D = 0.79).