Perception Factors and Attitude of Using 5G Technology during Transitional Situation of People in Amphoe Mueang, Chiang Mai

Abstract

This research aims to investigate first, factors affect attitude toward using 5G technology. Second, to study relationship between attitude and behavior intention of using 5G technology of people in Amphoe Mueang, Chiang Mai Province. Sample size was 400 people who had experience of using 5G technology. Questionnaire was conducted as a research tool to collect data. Several descriptive statistics were applied i.e, frequency, percentage, mean, standard deviation (SD). Test hypothesis by using multiple regression analysis. The result of research indicated that Perceived Usefulness was rated as the highest agreed (x ̅ = 4.55), Perceived Ease of Use was rated as high agreed (x ̅ = 4.43), and Perceived Technology was rated as the high agreed (x ̅ = 4.41). In addition, average mean of Attitude toward Using 5G technology was high (x ̅ = 4.34) and Behavioral Intention was rated as the highest agreed (x ̅ = 4.60) respectively. Furthermore, result of hypothesis testing found that all 3 perception factors had positive relationship with attitude towards using 5G technology. It also found that attitude towards using 5G technology had affect to Behavior Intention of using 5G technology.