The Rangsit University Student Satisfaction of Grabfood Service

Abstract

This research aimed to study the satisfaction level of Rangsit university’s students as GrabFood users and to study the factors in service quality affecting the satisfaction level of Rangsit university’s students as GrabFood users. The reasearch was quantitative and the sample group was 400 students at Rangsit university, the sampling method was Convenience Sampling and the data collection was conducted by questionnaire. The statistics for data analysis consisted of Percentage, Frequency, Mean, and hypothesis testing with the Tests of Statistical Hypotheses including the Independent Sample : t-test, One-Way Analysis of Variance (ANOVA : F-test) and Multiple Linear Regression Analysis. The result showed that 1) The overall satisfaction level of Rangsit university’s students as GrabFood users was high 2) The result of Multiple Linear Regression Analysis indicated that the tangible ability (A) empathy (E) response to the user’s needs (C) and confidence (D) affected the satisfaction and the forecasting equation can be set as Satisfaction = 1.150 + 0.333A + 0.250E + 0.263C - 0.133D