Satisfaction of Service Receivers towards Services of Learning Center for Increasing Efficiency of Producing Agricultural Products: A Case Study of the Learning Center for Increasing Efficiency of Producing Agricultural Products at Thung Tam Sao Sub-district, Hat Yai District, Songkhla Province

Abstract

This study aimed to analyze the satisfaction level and factors related to satisfaction of service receivers towards services of Learning Center for Increasing Efficiency of Producing Agricultural Products (CIEPAP) at Thung Tam Sao sub-district, Hat Yai district, Songkhla province. A sample group of 260 service receivers was randomly selected. A structured questionnaire was used for data collection. Statistics used for data analysis were frequency, mean, percentage, S.D., and chi-square test. The results of this study indicated that most CIEPAP-service receivers were female for 59.6%, had average age at 39 years 7 months, were Buddhists for 80.4%, had agricultural careers for 44.2%, and were members of agricultural groups for 51.9%. Service receivers rated sufficiency agriculture at the most interesting issue for 77.7%. Also, satisfaction for the whole service image was rated at the high level. The highest satisfactions were prototype farmer ( = 4.33), learning base ( = 4.25), and physical condition ( = 4.08), respectively. For satisfaction related to knowledge learned from media provided at CIEPAP, the study found that the highest satisfied knowledge was growing vegetable fern as intercropping in the rubber plantation ( = 4.18). For factors related to service satisfaction, the study indicated that gender, hobbies, being group member, and financial support for travelling had relationships with receiving services at statistically significant level 0.05.