Electronic Customer Relationship Management (E-CRM) and Service Quality that Affecting the Trust of the Johnson Health Tech (Thailand) Co., Ltd. Fitness Equipment Service Center in the Northern Region

Abstract

This research is objectives were  1) to study electronic customer relationship management (e-CRM) affecting trust in fitness centers of Johnson Health Tech (Thailand) Co., Ltd. in the northern region. 2) to study the quality of service affecting the trust of Johnson Health Tech (Thailand) Co., Ltd. fitness equipment service center in the northern region. 3) to study of trust in fitness equipment service center, Johnson Health Tech (Thailand) Co., Ltd. Classified by personal information. By assigning 385 samples according to the case of unknown population. The tools used in the research were the 5-level estimation scale. The statistics used in the data analysis were percentage, mean, frequency, standard deviation, Independent Sample t-test, One-way ANOVA and Multiple regression analysis.The findings indicated that electronic customer relationship management (e-CRM) including marketing, business model, technology, Human factors affecting trust in the service center of Johnson Health Tech (Thailand) Co., Ltd. in the northern region with a statistically significant at the 0.05 level. Service quality including  Tangibles, Reliability,  Responsiveness, Assurance, Empathy That affecting the trust in the fitness center of Johnson Health Tech (Thailand) Co., Ltd. in the northern region with a statistical significance of 0.05 level. Personal factor including occupation different the effecting on the trust in the exercise service center of Johnson Health Tech (Thailand) Co., Ltd. in the northern region with in significantly different at the 0.05 level.