Effect of Technology Readiness and Technology Acceptance toward Online Application Attitude of Adult Employees in Bangkok District

Abstract

This study aimed to investigate direct and indirect effects of online application use attitude variables on adult employees in Bangkok district. Samples in this study were 220 adult employees at the age of over 15, residing in Bangkok district, and using an online application system. Statistics used in this study included percentage, means, standard deviation (S.D.), and structural equation model with the ADANCO 2.2.1 program analysis. Results of this study showed that technology readiness had a direct effect on perceived ease of use, perceived usefulness and attitude; however, it had an indirect effect on application use attitude, ranging at 0.635, 0.253, 0.207 and 0.459 respectively. Meanwhile, the perceived ease of use had a direct effect on perceived usefulness and application use attitude as well as it had had an indirect effect on application use attitude, ranging at 0.564, 0.226, and 0.293 respectively. Moreover, perceived usefulness had a direct effect on application use attitude at the range of 0.519.