Factors Affecting the Decision to Choose Thai Traditional Medicine Services of the People in Bangkok and Its Vicinity

Abstract

The purpose of this research were to study; 1) the level of the service selection and the decision to choose Thai traditional medicine; 2) to compare the decision to choose Thai traditional medicine, classified by personal factors; and 3) to present a relationship between the service selection and the decision to choose Thai traditional medicine. This research is a quantitative research method by using a close-ended questionnaire for survey research. Data were collected from 400 persons who used to the decision to choose Thai traditional medicine by non-probability sampling and purposive sampling. The statistic were analyzed by the frequency, percentage, mean, standard deviation, t-test, F-test, and multiple regression analysis in the enter method. The research findings revealed that 1) the service selection factor and the decision to choose were at a high level, with an average value of 3.66 and 4.01, standard deviation; .166 and .232; 2) personal factors by age, education, and income influenced the decision to choose Thai traditional medicine at a statistically significant level of .05; and 3) the service selection factors by culture, social, personal, and physiological predict influence on the decision to choose Thai traditional medicine in Bangkok and its vicinity at the value R²=.031 or 3.10 percent.