Implementation of health tourism policy in Ranong Province

Abstract

This research article is to analyze the implementation of health tourism policy in Ranong Province. The synthesis and analysis of documents were used. The results were summarized in a descriptive manner. The results of the research found that the implementation of health tourism policy in Ranong Province was successful. The implementation of health tourism policy in Ranong Province was overall successful with a high level of opinions. When considering each aspect from the highest to the lowest average, it was found that the aspect of equality had a high average. The factors affecting the success of the implementation of health tourism policy were: Public relations and marketing management of the tourism industry (X4), infrastructure and facilities development (X1), and product, service, and tourism support factors development (X3), which affected the success of the policy implementation, accounting for 65.70 percent (R2 = .657). The regression equation in the form of standard scores Z = .395 (X4) +.214 (X1) +.251 (X3). Appropriate guidelines for implementing health tourism policy In terms of achieving goals, overall, the opinions were at a high level. The item with the highest average value was: In terms of infrastructure and facilities development, overall, the item with the highest average value was: Redevelopment of connections. Land, water and air transport between transport hubs and tourist attractions