Problems of Extension Communication in Central Administration, Dept. of Agricultural Extension in 1993.

Abstract

The objectives of this research are : (1) to identify problems of extension communication in media preparation, production, and distribution; (2) to test hypotheses between mean differences in problems expressed by the divisional an regional personnel, Dept of Agricultural Extension. Samples are 125 personnel. There are 77 personnel from the divisional level and 48 personnel from the regional level or 61.60 and 38.40 percent respectively. Statistics include descriptive statistics and analytical statistics. Findings reveal that personnel at both levels express problems facing almost all the same. Those critical problems are : more job description to perform aside from media work, lack of capable personnel to deal with media work, lack of equipment, equipment inefficiency, limit of equipment to distribute media, and lack of data to produce media. Results from hypotheses testing illustrate the statistical differences at the .05 level between problem means of personnel at the division and region in equipment inefficiency. Regional personnel express problems in this topic higher than the divisional personnel. Recommendations include the ideas of having an agency solely responsible for some media work to ease the problems of personnel having more job functions to perform. Also, there should be focused on knowledge, experiences, skills, and training in media work for increasing capable personnel. Then, the provision of necessary equipment to be utilized within and among agencies should be considered.