Antecedents and consequences of e-commerce adoption for SMEs
Keywords:e-commerce adoption, SMEs, UTAUT
The purpose of this research was to identify antecedents and consequences of e-commerce adoption in SMEs. The research was based on a modified UTAUT framework, incorporating existing IT resources and knowledge. A survey of retail SMEs in different stages of technology adoption (n = 88) was analysed using structural equation modelling (SEM). Results showed that performance expectancy and effort expectancy, along with facilitating conditions, contributed to e-commerce adoption. However, social influence did not have a significant influence. The implication of the research is that education about e-commerce benefits, risks, and required resources could assist in technology adoption.
How to Cite
This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/