Antecedents and consequences of e-commerce adoption for SMEs

Authors

  • Kedwadee Sombultawee Department of Marketing, Thammasat Business School, Phra Nakhon, Bangkok 10200, Thailand

Keywords:

e-commerce adoption, SMEs, UTAUT

Abstract

The purpose of this research was to identify antecedents and consequences of e-commerce adoption in SMEs. The research was based on a modified UTAUT framework, incorporating existing IT resources and knowledge. A survey of retail SMEs in different stages of technology adoption (n = 88) was analysed using structural equation modelling (SEM). Results showed that performance expectancy and effort expectancy, along with facilitating conditions, contributed to e-commerce adoption. However, social influence did not have a significant influence. The implication of the research is that education about e-commerce benefits, risks, and required resources could assist in technology adoption.

 

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Published

13-03-2020

How to Cite

Sombultawee, K. (2020). Antecedents and consequences of e-commerce adoption for SMEs. Kasetsart Journal of Social Sciences, 41(2), 256–261. Retrieved from https://so04.tci-thaijo.org/index.php/kjss/article/view/240437

Issue

Section

Research articles