Innovations in a social enterprise in Thailand

Abstract

     Most consumers still do not realize the value of local traditional Thai products, while the community of producers always produces the same pattern and style of products and does not develop product variety and uniqueness. Moreover, the weaving industry does not have sufficient support from the government and does not have a main organization to help drive development of the industry. Therefore, the most important issue for producers is to develop their potential at the community enterprise level so that they can increase the added value to enhance their working process, and to develop the skills and knowledge required to produce more innovative products in order to maintain a competitive edge. This paper studies the innovative management process in a social enterprise and suggests an innovative method for enhancing the effectiveness of community enterprises by integrating process innovation and marketing innovation. The research focused on a qualitative approach through literature analysis and a case study. The findings present processes and marketing innovations. These innovations are a key source of the case company's success.