Influential factors on tourism potential of Buddhist temples: Case study of Buddhist temples in cultural conservation zone of Bangkok Metropolitan Administration (Rattanakosin and Thonburi)

Abstract

     The purpose of this study was to identify the factors influencing the tourism potential of temples. The whole temple population located in the cultural conservation zone of Rattanakosin Island and the Thonburi area was studied by classifying these temples into two groups—tourist and non-tourist temples—according to the Tourism Authority of Thailand. By using a multiple logistic regression method, the facility factor, X₇ and the surrounding community factor, X₈ were positively associated with the tourism potential of a temple. A logit equation was developed: logit [π(X)] = -11.221 + 0.015X₇ + 0.016X₈. This model explained 43.2 percent of the variance that can be predicted from the two predictors. It was found that the model had a correct prediction rate of 91 percent.