Bangkok's mass rapid transit system's commuter decision-making process in using integrated smartcards

Abstract

     This paper studied the decision-making process to use an integrated smartcard ticketing system by Bangkok metropolitan transit commuters. A second-order Confirmatory Factor Analysis using LISREL 9.10 was undertaken on Bangkok commuter's decision-making process on the use of an integrated smartcard system. The sample consisted of 300 Bangkok commuters obtained by accidental sampling using questionnaires with a 5-point Likert scale. The tools in the research questionnaires used scale estimation that achieved a confidence value of 0.84. The research instruments used rating scales measuring information search, alternative choices, and use decision on the 15 variables in the decisionmaking process which had factor loadings between 0.49 and 0.89 weight elements when sorted in descending order and overall had a high level. Use decision, alternative choices and information search had a factor of 0.89, 0.65 and 0.49, respectively. There was a good fit of the decision-making model to the empirical data (chi-square = 34.55, probability (p) = 0.94, df = 49, RMSEA = 0.00, GFI = 0.98, AGFI = 0.96, SRMR = 0.04).