Tourists' Satisfaction on Agrotourism along Mahasawad Canal, Phutthamonthon District, Nakhon Pathom Province

Abstract

The objectives of this research were to study 1) background information of the tourists visiting Agrotourism along Mahasawad Canal, 2) their satisfaction and usefulness of the agrotourism, 3) tourists' satisfaction as compared by their background, and 4) problems and suggestions by tourists. The data were collected from 293 tourists by using a questionnaire, and statistically analyzed for percentage, arithmetic mean and t-test. The sampled tourists were most satisfied on the 4 agrotouring sites, which were Mahasawad farmhousewives group, fruit orchard, orchid orchard, and lotus field. They also revealed that the four agro-touring sites were highly useful to them. The personnel of the Tourists Information Center, agro-touring boat, and the expenditure were also most satisfied. The tourists indicated that the convenience and sanitation of the touring sites and information were their problems. They suggested to have information distribution, and to improve the sanitation and convenience of the agrotouring environment. The results of the hypotheses testing showed that the tourists with different age, education level, occupation, present residence and agrotouring experience had significantly different level of satisfaction on some items of the agrotouring sites, but the tourists gender made no difference.