The Potential of Thai Fruits and Vegetables in the Japanese Market

Abstract

Young coconut and cashew nut have a great potential to enter Japanese market. Mango, mangosteen, pomelo, papaya and rambutan require the technologies to disinfest fruit-fly and disease before they can be accepted. Banana, pineapple and tangerine however are not competitive. For vegetables, ginger, asparagus, podded-pea and salted vegetables are in high demand. Thailand also urgently needs development in term of transportation and packaging techniques. Chemicals use during the cultivation should be reduced. High quality is the most important requirement for all produces to compete, but promotion is also very important.