Correlation Analysis of Physical, Biological, and Socioeconomic Factors Affecting the Adoption of Rice Farming Innovation of Households in Tambol Phanang-Tung, Amphoe Khuan Khanun, Phattalung Province.

Abstract

The objective of this research was to analyze the physical, biological and socioeconomic factors affecting the adoption of rice farming innovation of households. Collection of primary data was done through observation of farmer’s practices by using RRA technique and survey. The survey was undertaken by using questionnaire. Correlation analysis was done by using SPSS package. It was found that modernization of rice farming practices did not change labor productivity of the majority households dramatically. So that their economic situation of the rice growing society were still below subsistence level. The most important factor affecting adoption of innovation in rice farming was an efficient water use system. It was also found that personal contact method of extension was significantly important in accelerating innovation adoption, therefore active extension agents played and important role in accelerating adoption process.