Development of a Knowledge Network Model in the Rice Commodity Chain, Nakhon Pathom Province

Abstract

     The aim of this Nakhon Pathom area-based research was to develop a rice communication model as well as a research and management strategy in relation to the rice commodity supply chain. Data were collected from purposively selected samples consisting of 30 marketing-based and 40 sufficiency-based rice farmers, 6 rice-millers and 4 rice modifying industrial managers which were purposively and snowball selected. Data collection techniques involved documentary investigation along with a field study involving a questionnaire, interviews and observation. Analysis on knowledge status and gaps was conducted. The preliminary findings were then presented to a forum of 47 key participants to secure reflections and recommendations from the stakeholders in the rice commodity chain. Rice production in Nakhon Pathom province is predominantly marketing-based, with an exportoriented aim. Regarding the knowledge status, it was evident that the farmers were knowledgeable and skillful in rice production due to the availability of knowledge from local research and extension organizations. The farmers were able to apply the existing knowledge and also to advance it further in practice. Regarding the knowledge gap, the farmers needed more technical knowledge and systematic management that could directly solve emerging production problems. More efficient rice mechanization was also needed to suit local rice fields. For the rice agro-industry, marketing support for new products was needed. Most importantly, knowledge on quality and sustainable rice seed production was critically lacking among farmers. Communication of knowledge on rice production to farmers must take into account the holistic realm of production problems. As such, the researchers proposed an integrated model for rice communication and development. A multi-party working channel was proposed, with the provincial agricultural extension office as a key player working in close collaboration with the provincial rice department and local universities.