Factor analysis on mechanism of alcohol consumption control in Thailand: A case study in alcohol-free drinking village

  • Nirotharee Jullao Justice Administration and Society, Faculty of Social Science and Humanities, Mahidol University, Salaya, Nakhon Pathom 73170, Thailand
Keywords: alcohol consumption control, alcohol-free drinking village, exploratory design, exploratory factor analysis, mechanism


The objective of research is to study the mechanism used to control alcohol consumption in alcohol-free drinking villages and analyze the important factors of the alcohol-free drinking village that control the alcohol consumption. The survey was conducted in an alcohol-free drinking village in the northeastern area of Thailand. It examined the mechanism to control alcohol consumption behavior and the factors that control the alcohol consumption behavior of people. The research was carried out during 2016–2018 using mixed methods. Eight samples were interviewed and the questionnaires were employed with 240 participants and analyzed using exploratory factor analysis (EFA). The results from interviews and exploratory factor analysis revealed that there were five important factors to control the alcohol consumption behavior of people in alcohol-free drinking village. These factors consisted of leader, work process, networking, traits and risk factors. The appropriate factors can be applied in the area. In addition, the research explores obstacles and internal or external impacts that the village should carefully prepare for to prevent and solve problems in the future in order not to lose this important area model. Then, the model of social control processes can be developed for other areas in a sustainable manner.


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