Adult social engagement through video game community

Authors

  • Kanyarat Worachat Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration, Bangkok 10240, Thailand
  • Kullatip Satararuji Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration, Bangkok 10240, Thailand

Keywords:

adult and game, game engagement, middle adult gamer, social engagement, video game player

Abstract

This qualitative research explores an adult’s process of social engagement that occurs when playing digital video games by conducting in-depth interviews with 32 informants aged between 40–72 years old, and a focus group interview with a group of 4 informants who have been active members of game groups for more than a year. The research found that the process of social engagement through digital gaming comprises of 7 steps starting from the player’s motivation to play video games, immersion of game engagement, communication via in-game activities, sharing of emotions while playing games together, creating group communication channels, doing collective activities outside the game world, and finally developing a real social group. The social engagement process leads to 5 different types of adult game players; Solo player, Pseudo solo player, Local guild player, Online guild player, and Social player. There are 4 factors that influence an adult’s social engagement process, which are themadult’s characteristics, the game’s communication and social features,mthe players’ collective goals, and shared emotions while playing games together.

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Published

2022-01-31

Issue

Section

Research articles