Strategic development of a city university for Higher Education Institutes (HEIs) under the special local government organization

Abstract

This research aimed to develop a strategy of a city university for Higher Education
Institutes (HEIs) under the special local government organization. There were two objectives, as follows: (1) to study the future of a city university for HEIs under the special local government organization using the Ethnographic Delphi Futures Research (EDFR) method by interviewing 19 experts and stakeholders with purposive sampling by analyzing and calculating the median and interquartile range; and (2) to develop the strategy of a city university for HEIs under the special local government organization using the Sustainability Balanced Scorecard (SBSC) method by focusing on a group of seven experts and then confirming with 43 staff members from the management of Navamindradhiraj University, analyzing and calculating the mean and standard deviation. The results showed the future studies in accordance with Thailand’s Higher Education Standards of 2018 as follows: (1) build people for the future; (2) create highimpact research; (3) build a society by connecting HEI, cities, private agencies, and communities; (4) create value-added for the city with local arts and culture; and (5) flexible management based on sustainability with good governance. Next, the strategic development of a city university for HEIs under the special local government organization had six strategic themes with 14 strategies, as follows: (1) drive sustainability with two strategies; (2) strengthen collaboration with two strategies; (3) knowledge transformation with two strategies; (4) positive social impacts with two strategies; (5) drive management excellence with two strategies; and (6) high-performance organization, with three strategies.