The implementation of environmental practices in small businesses operating in a green university
Keywords:environmental pressure, green practices, green university, performance, small businesses
This research examined the impact of university environmental policies on the implementation of green practices and the performance of small enterprises operating on university campus. The objective of this study was twofold: (1) to analyze the relationship between external pressure factors and the adoption of green practices; and (2) to study the influences of green practices on business performance. Based on data derived from questionnaires of 67 small businesses operating in a green university, the partial least squares structural equation modelling (PLS-SEM) was applied to test these relationships. The results showed that environmental pressure influences the adoption of green practices. Also, the adoption of such practices positively affects the performance of the businesses in terms of cost reduction and better business image.
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This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/