Transforming Chiangmai-Lamphun-Lampang railroad history and commercial quartier study into SRT creative railroad travel service products

Abstract

This research aimed to synthesize and transform Chiangmai-Lamphun-Lampang railroad history and commercial quartier study into SRT creative railroad travel service products. This qualitative research by participatory action research approaches, researchers, selected 100 key informants by purposive sampling with fieldwork data collection and in-depth interviews. The locales were 6 commercial quartiers and 3 railway stations in 3 provinces. The result found that, in historical context, train route and track from Bangkok to Lampang have brought local prosperity according to trade in Lampang Province, and later on, Lamphun and Chiangmai. The historical and area’s identity could be illustrated as the beauty of the Lanna Renaissance from its landscape, scenery, building and its decoration, and color, that could reflect the atmosphere in the past. The mood and tone of the entire product design were “Contemporary Architecture on Trains” or “Asian Luxury”. As a result of the research process, 3 cabin decorations, 1 food container, and a set of staff uniforms were launched. The outcomes were an introduction of SRT new revenue channel, accumulating of country’s tourism-based competitiveness, and multiplication of income from tourists’ major city (Chiang Mai) to the secondary cities (Lamphun, Lampang).