A Synthesis of research studies on public relations multimedia utilization within an educational institute during the COVID-19 pandemic: A comparative analysis of textual and data visualization approaches

Abstract

This study constituted a comprehensive synthesis of research conducted in the domain of public relations multimedia within an educational institute during the unprecedented Covid-19 pandemic. The synthesis encompassed a meticulous examination of the research findings pertaining to the dimensions of content and media presentation, as well as the perception and satisfaction levels among the selected sampling groups concerning the employment of public relations multimedia. The investigation specifically focused on the case studies conducted at the Faculty of Industrial Education and Technology, King Mongkut’s University of Technology Thonburi, throughout the Covid-19 pandemic. The research encompassed the past two academic years (2021–2022), and encompasses a total of ten nationally and internationally published studies.The synthesized findings provided compelling evidence of the adherence of these studies to the well-established ADDIE Model. Furthermore, a diverse range of multimedia formats were identified, including infographic posters, video motion graphic clips (accompanied by supplementary activities) in seven studies, video clips in two studies, and an electronic book in one study. Expert panel evaluations consistently indicated a high level of quality in terms of both content and media presentation.The perceptual and satisfaction assessments conducted among the sample group indicated exceptionally positive responses towards the utilization of multimedia in the public relations domain. Subsequent to the synthesis of textual data, the researchers employed the Tableau platform for data visualization, facilitating an enriched presentation of analytical insights.