Guidelines for community-based tourism development on Thailand’s Andaman coast

Abstract

Qualitative research methods were used: (1) to analyze the potential components of community-based tourism; and (2) to provide guidelines for developing the potential components of community-based tourism. Purposive sampling was used in two communities in Suk Samran district, Ranong province, Thailand. Qualitative data were collected from 50 key informants using in-depth interviews, a focus group, and the strengths, weaknesses, opportunities, and threats (SWOT) analysis technique. The study results identified eight potential components of community-based tourism: (1) attractions had three aspects as tourism resources; (2) there was a lack of accommodation and good service; (3) tourists could access the study area by plane or by private car; (4) the program had three types of activity; (5) amenities had few facilities for tourists; (6) community organizations had a strong tourism board and were supported by government agencies; (7) community committee managed tourism for its members; and (8) learning in most activities was not linked to the conservation of natural resources. The SWOT outcomes from the three workshops identified: (1) strengths: the attraction, activities and community organizations; (2) weaknesses: accommodation, management and amenities; (3) opportunities: improving infrastructure (roads); and (4) threats: activities not linked to conservation. In addition, guidelines for community-based tourism component development should take into account the community context, the local tourism resource base, participatory processes (including tourists), and support from government agencies, the private sector, and tour operators. Adoption of these outcomes should create impressive community-based tourism, while preserving local resources and continuing the way of life of coastal communities.