A structural equation model of flight purser’s leadership, cabin crew experience, and cabin crew engagement: A perspective on fullservice airlines in Thailand

Authors

  • Sutisa Kaewpoo Bangkok Airways Public Company Limited, Samut Prakan 10540, Thailand
  • Chokechai Suveatwatanakul Graduate School of Tourism Management, National Institute of Development Administration (NIDA), Bangkok 10240, Thailand

Keywords:

cabin crew, cabin crew engagement, cabin crew experience, engagement, flight purser, full-service airline, leadership

Abstract

This paper assesses the suitable flight purser characteristics that influence the cabin crew experience, resulting in increased cabin crew engagement in the context of a full-service airline in Thailand. The research employed a quantitative method with structural equation modeling (SEM). The sample group consisted of cabin crew members operating for a full-service airline in Thailand. Following the observable variables and adhering to the rule of thumb, the sample group comprised at least 120 participants. It was found that (X2/df) Chi-square/statistic comparing the tested model and the independent model with the dependent model = 1.695, (GFI) Goodness of Fit Index = 0.931, (NFI) Normal Fit Index = 0.930, (RMR) Root Mean Square Residual = 0.015. All these values from the analysis of Structural Equation Modeling (SEM) on Flight Purser Leadership, Cabin Crew Experience, and Cabin Crew Engagement were in accordance with the criteria with the level of statistical significance p <.05. Hence, each hypothesis had a positive relationship. The study recommends developing the absorption facet among cabin crew by enhancing their engagement within the context of a full-service airline in Thailand. The airline may consider having flight pursers demonstrate gratitude for good relationships with colleagues; providing guidance of clear working procedures to cabin crew, providing assistance during work, and also, the airline may consider providing flight pursers the independence to solve problems on their own while performing duties.

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Published

07-11-2025

How to Cite

Sutisa Kaewpoo, & Chokechai Suveatwatanakul. (2025). A structural equation model of flight purser’s leadership, cabin crew experience, and cabin crew engagement: A perspective on fullservice airlines in Thailand. Kasetsart Journal of Social Sciences, 46(3), 460330. retrieved from https://so04.tci-thaijo.org/index.php/kjss/article/view/284653

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Research articles