Factors influencing sustainable tourism economic growth: A case study of Lampang Province, Thailand

ผู้แต่ง

  • Amaporn Pongrungsie Department of Community Development, Faculty of Humanities and Social Sciences, Lampang Rajabhat University, Lampang 52100, Thailand
  • Warin Wongwan Department of Social Studies, Faculty of Education, Lampang Rajabhat University, Lampang 52100, Thailand
  • Pariyet Sitthisuang Department of Agriculture, Faculty of Agricultural Technology, Lampang Rajabhat University, Lampang 52100, Thailand
  • Wutthirat Patthanibool Department of Agriculture, Faculty of Agricultural Technology, Lampang Rajabhat University, Lampang 52100, Thailand
  • Autchariya Krautharot Department of English, Faculty of Humanities and Social Sciences, Lampang Rajabhat University, Lampang 52100, Thailand
  • Kamonwat Phuwichit Department of English, Faculty of Humanities and Social Sciences, Kamphaeng Phet Rajabhat University, Kamphaeng Phet 62000, Thailand

คำสำคัญ:

community capital, community-based tourism (CBT), entrepreneurial skills, sufficiency economy philosophy (SEP), sustainable development goals (SDGs)

บทคัดย่อ

This study investigates the factors that influence sustainable economic growth caused by Community-Based Tourism (CBT). Two communities in Lampang province, where the success in applying the Sufficiency Economy Philosophy (SEP) to CBT is evident, are studied. A total of 377 questionnaires were used to obtain the data. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach was employed to test the hypotheses. The results of the testing of the measurement model and structural model indicate their reliability. Data analysis indicated that entrepreneurial skills fully mediate the relationship between SEP and sustainable economic growth. This finding holds managerial implications for other communities with similar contexts. Related agencies should enhance the communities’ entrepreneurial skills based on the SEP. This could serve as a driving mechanism toward sustainable economic growth based on the philosophy of sufficiency economy.

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ดาวน์โหลด

เผยแพร่แล้ว

2025-11-07

รูปแบบการอ้างอิง

Amaporn Pongrungsie, Warin Wongwan, Pariyet Sitthisuang, Wutthirat Patthanibool, Autchariya Krautharot, & Kamonwat Phuwichit. (2025). Factors influencing sustainable tourism economic growth: A case study of Lampang Province, Thailand. Kasetsart Journal of Social Sciences, 46(3), 460331. สืบค้น จาก https://so04.tci-thaijo.org/index.php/kjss/article/view/284654

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ปีที่ 46 ฉบับที่ 3 (2025): July-September

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