Developing local tourism through the design of an integrative local curriculum and implementing model: A case study from Suratthani, Southern Thailand

Authors

  • Witchuta Marchoo Program of Tourism Business Management, Faculty of Liberal Art & Management Sciences, Prince of Songkla University (Suratthani Campus), Suratthani 84000, Thailand
  • Patida Morasilp Program of Tourism Business Management, Faculty of Liberal Art & Management Sciences, Prince of Songkla University (Suratthani Campus), Suratthani 84000, Thailand
  • Nuttaya Yuangyai Faculty of Environmental Management, Prince of Songkla University, Songkla 90110, Thailand
  • Siriporn Pengjun Program of Public Administration, Faculty of Liberal Art & Management Sciences, Prince of Songkla University (Suratthani Campus), Suratthani 84000, Thailand

Keywords:

education, local curriculum, local tourism, Suratthani

Abstract

This research studies how a local curriculum can support the development of local tourism and presents a case study from Southern Thailand. In particular, the objectives were to develop a local tourism-based curriculum and to propose a linkage model to implement for a school and stakeholders. Data were collected using the action research process which is well recognized for the establishment of local curricula. An extensive survey of published literature was undertaken, along with a field survey, semi-structured interviews, a focus group with 26 key informants, workshops, and observations. Key informants were purposely selected from stakeholders who were involved in the community’s education and tourism. The results indicated five types of specific local knowledge that met the content standards and objectives based on a linear approach strategy. The five types included sufficiency economy-based agriculture, traditional massage and herbal plants, blacksmithing, a local dance of Southern Thailand, called Nora-a cultural world heritage, and historical relics from the Srivijaya empire era found in an old temple. Furthermore, the research proposed a linkage model between the stakeholders in the design of the curriculum and local tourism development by illustrating the steering roles of the school, the public sector, and the university in a provincial area.

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Published

07-11-2025

How to Cite

Witchuta Marchoo, Patida Morasilp, Nuttaya Yuangyai, & Siriporn Pengjun. (2025). Developing local tourism through the design of an integrative local curriculum and implementing model: A case study from Suratthani, Southern Thailand. Kasetsart Journal of Social Sciences, 46(3), 460332. retrieved from https://so04.tci-thaijo.org/index.php/kjss/article/view/284655

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Research articles