Erau Festival, a tourism product from East Kalimantan as a commercial profit

บทคัดย่อ

Cultural events embedded in art create a cultural art product in the form of
a festival, thereby giving the festival a purpose in its organization. The purpose
of cultural festivals is to boost tourism and showcase superior local products
rooted in local wisdom. The present research investigates the development of
Erau as a profitable tourism product for local communities and the government.
The research employs qualitative methods, involving direct observations and
interviews with informants from diverse backgrounds, including government
officials, using both structured and unstructured questions. Data collection is
carried out in stages following the process during participation in the traditional
Erau and Erau Festival. Data analysis involves describing, understanding,
interpreting, and clarifying the data in detail, as well as verifying such with
triangulation techniques. The results show that the material profit from the Erau
Festival holds significant value for long-term economic resilience, impacting
the regional economy and being overseen by local governments. The tendency
of the government with capital to act as a financier has the power to shape the
development of Erau into a high-value tourism product. Erau’s distinction of
evolving into an Erau festival as a tourism product can attract investors or major
players who have significant capital to enter and develop a tourism enterprise.