The develop management guidelines for learning spaces in Yala province to promote Yala brand image, Thailand

บทคัดย่อ

This research aimed to 1) identify and design learning spaces in Yala province,
2) manage learning spaces in Yala province, and 3) promote Yala brand image.
Qualitative and quantitative research methodologies are used. The qualitative
study utilized focus groups with 30 experts to identify learning areas and
40 Yala youth to establish competencies for learning managers. Meanwhile,
a quantitative study on satisfaction surveys and media perception was
undertaken with 139 persons from six distinct Yala municipal areas. The data
are analyzed using content analysis and SPSS. The conceptual framework
consists of 4 components, as follows: (1) The information of Yala province,
comprising of (1.1) learning space, (1.2) Youth development, and (1.3) stage to
showcase; (2) media video clips, comprising of (2.1) architecture, (2.2) cuisine,
and (2.3) fabric, (3) Satisfaction surveys and (4) media impressions, comprising
of (4.1) Tiktok, and (4.2) Youtube. The results indicated that the old market
is a physical learning space and has varieties of cultural identities. Manage
learning spaces in collaboration is comprised of three phases 1) develop a city
development plan (5 years) to plan joint activities with other organizations
2) plan annual activities (Events) and 3) promote and disseminate activities,
advocating for activity support, or networking for activity implementation.
The old market is an important cloth trading market a well-known area
for savory and sweet food, such as local restaurants that are published through
clip video as live streamimg, Tiktok and YouTube.