Politeness strategies and speech acts used when handling problems during intercultural encounters: A case study of Thai cruise embarkation officers

Abstract

As cruise tourism is a global business requiring embarkation officers to
communicate effectively, this study aimed to investigate politeness strategies
and speech acts of Thai embarkation officers in handling problems during their
intercultural encounters. Ten students majoring in Cruise Tourism performing
embarkation duties at a Thai port-of-call were asked to complete a Discourse
Completion Task (DCT) with six scenarios. The data were analyzed using
the frameworks of politeness strategy (Brown & Levinson, 1987), speech
acts (Searle, 1969), and intercultural communication (Hall, 1976; Hofstede,
2001). The study revealed that the participants utilized three types of politeness
strategies: negative, bald, and positive, respectively. To display politeness,
four types of speech acts were performed. Representative speech acts were
used the most since the participants were required to follow regulations while
still pleasing the passengers, so they referred to rules set by the company.
Expressive speech acts were used when they showed sympathy to passengers by
apologizing. Commissive speech acts were utilized to order to promise that they
would solve the problems at hand. Directive speech acts were also found since
the participants were required to directly ask passengers to do what was needed.
The participants were able to alter their behavior from that found in a high
context culture, using the type of direct responses that their Western passengers
from low-context cultures use when communicating. The study’s findings
may assist educational institutions countrywide in preparing their graduates to
function as effective communicators in global communication contexts.