The role of digital media in educating Bangkok’s youth on sustainable consumption and production

Abstract

This study explores the impact of digital media on sustainable behaviors among
504 university students using Structural Equation Modeling (SEM). Data were
collected through stratified random sampling, ensuring a representative cross
section of students from various faculties. The survey, administered online via
Google Forms from May to October 2023, included comprehensive questions
on digital media usage, sustainability awareness, and behavioral intentions.
The SEM analysis was performed using AMOS software, with parameters set
to identify digital media’s direct and indirect effects on sustainable practices.
Findings indicate that while digital media significantly enhances awareness
and fosters favorable attitudes toward sustainability, there is a significant gap
between these attitudes and actual behaviors. This highlights the urgent need for
educational institutions to enhance curricular and extracurricular strategies that
effectively translate increased awareness into real-world sustainability actions,
aligning with global Sustainable Development Goals. The study’s findings
have practical implications for educational institutions, policymakers, and researchers,
as they underscore the potential of digital media as an essential educational tool
in promoting and achieving sustainability within academic settings.